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Cricket Australia: Big Bash has Dash

Cricket Australia: Big Bash has Dash

Cricket Australia and its innovative play.

Replica Furniture Vs Authentic Design

Replica Furniture Vs Authentic Design

The growing market place for rip-offs.

Needed: a nation brand mindset

Needed: a nation brand mindset

It is time to move beyond discussions of productivity and red tape to what industries will define as our shared prosperity

I Brand Therefore I Am

I Brand Therefore I Am

Are brands the tribes of our generation?

Kill Off the Department Store Label

Kill Off the Department Store Label

There is much written about the challenging future of department stores in Australia.

What did Lance Armstrong Teach You?

What did Lance Armstrong Teach You?

In recent times we have witnessed the demise of one of the world’s truly big personal brands in Lance Armstrong.

Australia through  Zeitgeist eyes

Australia through Zeitgeist eyes

Each year Google publishes its Zeitgeist report, a summary of the mountains of data they collect based on the search behaviour of the ‘hooked-up and linked-in’ citizens of the digital…

Docklands

Docklands

Needs more than marketing.

The new influencers (Part II)

The new influencers (Part II)

Peter Singline and David Ansett continue their look at the increasing commercial and branding influence of bloggers.

The new influencers (Part I)

The new influencers (Part I)

Since the spread of the printing press across the globe more than four hundred years ago, media has played an influential role in what we think and the way we…

Digital Influence: game on

Digital Influence: game on

There is no doubt there is a growing recognition in the world that social media has the capacity to alter traditional power dynamics

With These Rings, I Thee Wed

With These Rings, I Thee Wed

As brands continue to change the way they build relationships with their consumers, the heavy-handed manner in which organisers of the upcoming 2012 London Olympic Games are managing their brand…

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