brands-marketing

Australia’s Export Boom

brands & marketing

Australia’s Export Boom

Australia is in the midst of a quite startling export boom. What is exciting and positive for Australia’s longer run growth prospects is that the transition of the economy towards exports has much further to run.

Cricket Australia: Big Bash has Dash

brands & marketing

Cricket Australia: Big Bash has Dash

Cricket Australia and its innovative play.

Replica Furniture Vs Authentic Design

brands & marketing

Replica Furniture Vs Authentic Design

The growing market place for rip-offs.

Needed: a nation brand mindset

brands & marketing

Needed: a nation brand mindset

It is time to move beyond discussions of productivity and red tape to what industries will define as our shared prosperity

I Brand Therefore I Am

brands & marketing

I Brand Therefore I Am

Are brands the tribes of our generation?

Kill Off the Department Store Label

brands & marketing

Kill Off the Department Store Label

There is much written about the challenging future of department stores in Australia.

What did Lance Armstrong Teach You?

brands & marketing

What did Lance Armstrong Teach You?

In recent times we have witnessed the demise of one of the world’s truly big personal brands in Lance Armstrong.

Australia through  Zeitgeist eyes

brands & marketing

Australia through Zeitgeist eyes

Each year Google publishes its Zeitgeist report, a summary of the mountains of data they collect based on the search behaviour of the ‘hooked-up and linked-in’ citizens of the digital…

Docklands

brands & marketing

Docklands

Needs more than marketing.

The new influencers (Part II)

brands & marketing

The new influencers (Part II)

Peter Singline and David Ansett continue their look at the increasing commercial and branding influence of bloggers.

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