Kill Off the Department Store Label
There is much written about the challenging future of department stores in Australia.
What did Lance Armstrong Teach You?
In recent times we have witnessed the demise of one of the world’s truly big personal brands in Lance Armstrong.
Australia through Zeitgeist eyes
Each year Google publishes its Zeitgeist report, a summary of the mountains of data they collect based on the search behaviour of the ‘hooked-up and linked-in’ citizens of the digital…
The new influencers (Part II)
Peter Singline and David Ansett continue their look at the increasing commercial and branding influence of bloggers.
The new influencers (Part I)
Since the spread of the printing press across the globe more than four hundred years ago, media has played an influential role in what we think and the way we…
Digital Influence: game on
There is no doubt there is a growing recognition in the world that social media has the capacity to alter traditional power dynamics
With These Rings, I Thee Wed
As brands continue to change the way they build relationships with their consumers, the heavy-handed manner in which organisers of the upcoming 2012 London Olympic Games are managing their brand…
Walking with Retail Dinosaurs
Twenty five year old student Jessica Waters was recently quoted as saying “I don’t buy more than I used to, but I buy differently…” and in those simple words she…
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